THE GOLFER

A NEW EDITION OF LUXURY

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What we did

ENGAGEMENT

  • Design
    Design
  • Creative
    Creative
  • Analysis
    TECHNOLOGY
The Golfer wanted to expand its readership and give their followers a window into the world of luxury golf. We worked with The Golfer to adapt their editorial content from their magazine into digital articles with a completely revamped way of distributing content by taking advantage of the latest technologies.

Outcomes

By creating a unique layout that breaks content down into small, digestible pieces and intercutting them with beautiful pictures and striking designs for eye candy, The Golfer took a whole new form online, on tablets and in the mobile world. The redesign and reimagining of The Golfer for the digital age

has made it a leader in omni-channel content publishing

and opened them up to a whole new generation of golf enthusiasts around the world.

Strategy

When we took on translating print content to the digital world, we set out to

make it a truly immersive experience by embracing the strengths of technology.

It has the visual impact of paper, enhanced by multimedia elements like video, motion and interactivity to create something unique in the way people view and consume content.

Every page of The Golfer is individually designed for optimal viewing across all devices and orientations and to a bold new reading and engaging experience for their readers.

Portfolio

the work