Bravvura and Quicken Loans launched an interactive and engaging marketing initiative across high-profile websites. With 16 unique, narrowly targeted, creative concepts and custom landing pages, together we
The campaign was optimized in real-time and resulted in an almost two-fold growth in visitors to the website and generated more favorable and qualified leads for their sales team than any other single campaign – digitally or otherwise.
After reviewing Quicken Loan’s existing marketing assets, studying the industry, and dissecting consumer sentiment and behavior in the market, we recommended a dramatic shift in messaging. Instead of relying heavily on ever-changing rates, we wanted to push a message that would last
We saw the opportunity to marry creative and technology together by developing custom, rich-media ad units utilizing the latest advances in media placement, telling a simple, powerful story and allowing users to join in that story themselves.
of people in their target audience who found themselves in relatable situation and also allowed users to discover for themselves, if they were in that same situation, would they qualify for a loan.